We investigated 10 brand loyalty, such as (ranked in alphabetical order)
diamond, work (Hagong), Isca (Iscar,), Kenner. Higher corporate loyalty,
domestic brands have a greater advantage. Which Ha tools have the highest
loyalty, brand awareness for the Kazakh workers and the actual use of users
still use the Kazakh workers up to 64%. Second are the techniques of gilt and
mosaic of the bronze sculpture . For example, Sandvik Coromant bronze knife
users, but also the brand of high mountains, Kennametal, Iscar, Widia, Walter,
while the reference to the Sandvik full of other brands, the proportion of very
average users that Sandvik in the transfer of the brand is a must
tend.
Interchangeable from the brand of power, we found that Kazakh workers
to transfer the Shanggong the brand is 25.2%, while the brand work every day to
the Kazakh workers transfer of only 17.4%, show that Shanggong Bihar work in the
brand swap has a relatively strong. It can be seen from the brand transfer,
Sumitomo transfer to other brands of a higher proportion of users familiar with
this brand in the actual use of brand choice is scattered. Bronze knife user
purchase behavior analysis; Procurement factors: the major concern when choosing
a bronze knife: life (32%); price (28%); sales service (l2%); brand (9%); supply
(8%); quick service ( 8%); the quality of sales staff (2%); (1%). Sales service
+ delivery + service = 29%. Gilt art applied on the bronze sculpture had taken
place in the Warring States Period.
Can be seen, the life and price factors
accounted for 60% of all bronze knife supplier of cost-effective positioning is
very important and will directly affect the sales of the overall situation; and
services related to three factors (sales service + delivery + service) about
28%, indicating that the bronze knife users of the service dependent. Brand
factor accounting for about 9 percent, the same from time to time be ignored, we
believe that the bronze knife competition in the market environment, is
committed to enhance the brand will be a great expansion of market share and the
market stability. The industry of the bronze sculpture ran to the peak until
the Han.
Use factors: the bronze knife primarily concerned with the problem
as follows: cost (49%); solving ability (28%); price (18%); delivery and
after-sales service and other (5%).
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