A large number of chinese bronze were made

You willing to spend up to how much money in this small grocery store to buy a glass of beer? Then they near the small grocery store in this questionnaire into a "near a Resort, the average price is $ 2.65. The same on the beach drinking a glass of cold beer bought from the hotels and the same beer bought from the grocery store is no difference, not only will not buy in the hotel and enjoy the elegant and comfortable hotel environment, it will not because grocery store simple for any loss, but why buy from the hotel, people are willing to pay a higher price? Take a look at this bronze with such a pattern.  In general, there will always be very tolerant towards the high prices of goods in the hotel, under your own actual value of the same situation in the commodity, willing, for the price paid more. In other words, if the end of your friends buy you back the beer, and tell you 2 dollars bought from the hotel.
You will be very happy, because you not only enjoy a delicious beer, but also buy the bargain, the province than the psychological level of $ .65, get a lot of transaction utility. But if your friend says is bought from the grocery store, you will feel spent $ 2 is a disadvantage, although the drink a beer, his heart was not very happy, because your transaction utility is negative. Adhere to in the end victory? With the local economic and political development, the bronze at that period were made in different style. The sinking of the cost of misunderstanding the units issued to employees concert tickets per person a position in the front row middle value of 300 yuan. However, bad weather, suddenly a blizzard the day of a concert, this sudden snow lead to all public transport is suspended, but the concert is as usual. If you go, only braved the cold wind of half an hour to concert halls. You will not listen to this concert?
If this ticket is not a unit of the hair, but yourself queue up to spend 300 dollars to buy the? You will not go to a concert? The first bell of the case, many people are reluctant to go out concert tickets to waste even think about their losses, "not"; but in the second case, people feel very reluctant to, preferring to braving the cold wind and inaccessible, we must adhere to the concert. On this issue, I think you can find out there is mental accounts in trouble. So starting from the late Western Zhou Dynasty, the patterns ofbronzehad changed.  The units sent down vote "windfall" do not have money, so that waste will not be too distressed. But their hard line up the money to buy votes and pay a small fortune in the "cost". Mental accounts have already explained why people make different decisions to buy a ticket and invoice with the unit both cases. To be analyzed in this chapter is: why do we spend money to buy a ticket, there is greater impetus to the concert.
This phenomenon is known as behavioral decision theory, the sunk cost fallacy (Sunk Cost Fallacy): people in deciding whether to pursue a matter of when, not only to look at this thing that they have no benefit, but also look at the past is not above in this matter have been invested. We have taken place in irrecoverable expenditure, such as time, money, energy, known as sunk costs (Sunk Cost). Also, with the interrupted development of commodity economy, a large number of chinese bronze were made. Sunk costs is not from a rational perspective, should not affect our decision-making. Decide whether to go to a concert, should stand in the present point of view to judge a concert to bring their own utility is sufficient to make up from now on to listen to a concert to pay for the cost, for example, to endure the storm. When doing cost-benefit analysis, if a person is an absolute change, sunk costs should not be taken into account, they can not turn in the past, should be allowed in the past, the decision-making should be ignored.